A Household Name

No, we have nothing to do with that sudsy product we pray you use every day. Yes, we hope to be a household name one day.

The Origins Of A Name

SOAP, which is an acronym for Subjective, Objective, Assessment, Plan, is a form of clinical documentation used by physicians to memorialize a patient encounter

Like a SOAP note, we aim to support physicians from the start to the continuation of their relationships with their patients

Why SOAP Health Matters to Me, & Should to All of Us

Steven Charlap, MD, MBA, CEO


My older brother and me, circa 1960’s

Nearly a decade ago, one of my older brothers, a practicing cardiologist, was diagnosed with two primary cancers a week apart. One year later he was gone. His cancer workup revealed he had a BRCA2 mutation, the gene mutation commonly associated with breast and ovarian cancer, but also associated with male breast, prostate, kidney, and pancreatic cancer, as well as melanoma. This should have come as no surprise given that my father’s two sisters, our aunts, and one of their daughters, his niece, one brother (my uncle), and our first-cousin, were all diagnosed with early breast cancer and other cancers between ages 17-55. In addition, our father was diagnosed with prostate cancer at age 79, alone not a major red flag. But my brother’s cancer did surprise us because no physician had ever inquired about my brother’s and even till today, my now expansive (12 cases in all, including at least four on my mother’s side) family history of cancer. If a doctor had, and he or she understood the clinical significance of such early age cancers and deaths from breast and other cancers on both sides of the family, that doctor may have instituted increased surveillance, which could have found my brother’s cancers earlier when effective treatment may still have been possible.

Fortunately, I don’t have the mutation, not that any doctor has ever bothered to ask. However, it is ironic that my brother was diagnosed with hereditary cancer while I was the Chief Medical Officer of a primary prevention medical clinic in Florida and was widely touting the impact of lifestyle over genetics for living longer and healthier to tens of thousands of people through TV, radio and speaking presentations. My brother’s diagnosis gave me pause to reconsider my attitude toward genetic predispositions and a realization of the need to better understand the science. It also made me really ponder why doctors didn’t collect detailed family medical histories. After my brother passed, I closed my clinic and went to Stanford for 3 years, and then Harvard for 2 years, to gain that knowledge and experience.

I then completed a National Science Foundation funded program that facilitated my interviewing 25 primary care physicians from Florida to New York to California. They described how hard pressed they are for time, which deters them from collecting detailed family histories and performing valid risk assessments. Basically, they shared that very few of them are collecting more than a first generation family history to fully assess early disease risk, and even among those few trying to do so, they admitted they don’t do it well. These physicians collectively admitted that they know they need help if the situation is going to change and would be excited to embrace a solution that is clinically validated, integrated into their workflows, and easy for their patients to use.

With up to 15% of all medical encounters resulting in 18-45 million diagnostic errors made each year, the most common among them missing early cancers and heart diseases, which cost over 800,000 lost lives and permanent disabilities, and over a trillion dollars, and with the National Academy of Medicine now predicting that every one will experience a diagnostic error, SOAP Health’s mission is clear: spare people from the pain and suffering of passing from or losing someone to a preventable or earlier identifiable genetic, lifestyle, environmental, mental health and/or SDOH driven adult disease such as cancers and heart diseases, reduce disabilities caused by errors, drive down malpractice suits, and improve physician productivity and compensation by augmenting physicians’ capabilities to perform in depth risk and symptom assessments and improve early disease detection and diagnosis.

100+ Years of Technology and
Health Care Experience

SOAP Leadership: What Is Required


Steve Charlap, MD, MBA


Serial medical entrepreneur, mentor, and futurist. When he’s not playing with his grandchildren, he enjoys watching science fiction to see how others imagine the future of medicine and medical practice.


Shikha 'Keika' Alqalaf, FHM


Innovative healthcare management executive, dedicated to enhancing operational efficiency in healthcare settings. Loves exploring new culinary delights and binge-watching her favorite shows.


Brad Chao, MBA


Seasoned leader with experience in the US military, military intelligence, healthcare, and finance.  Enjoys sports, travel, and learning new things.


Ricardo Grunitzki, PhD


Professor and scientist with expertise in machine learning and conversational AI. Loves seeking new landscapes and destinations when fulfilling his passion of riding a motorcycle.


Rodrigo Lima


Seasoned technology leader managing large diverse teams across borders. Loves reading., mostly non-fiction: philosophy, geopolitics and science, and multi-player video games


Badar Shaikh

Technology, Advisor

Serial digital health entrepreneur and C-Suite executive. Our master of technology loves meeting new people and making new friends across the globe.


Sinhwa Kang, PhD

Digital Humans, Advisor

Published expert in digital humans and how they relate to the healthcare setting at USC Institute for Creative Technologies. Loves yoga, swimming and hiking.

A mission-driven team with the experience you can trust and rely upon, dedicated to your service

Our Mission and Vision


Scientists estimate that nearly 15% of all medical encounters result in a diagnostic error. These diagnostic errors result every year in nearly 400,000 lost lives, 400,00 disabilities, and over a trillion dollars in costs. The two most common errors are missed early cancers and heart diseases, which are also the two most common causes of death.

Our mission is to save the lives of millions of people we will never meet by improving early disease detection and diagnosis. The saving of lives has begun.

Our vision is that conversational and generative AI applied to vastly superior data can drive massive improvements in physician workflows to help us realize our mission.

Help us realize our mission to save lives! Those lives may not only include your patients, but also many other people near and dear to you. Maybe even your own?