A Household Name

No, we have nothing to do with that sudsy product we pray you use every day. Yes, we hope to be a household name one day.

The Origins Of A Name

SOAP, which is an acronym for Subjective, Objective, Assessment, Plan is a form of clinical documentation used by physicians to memorialize a patient encounter

Like a SOAP note, we aim to support physicians from the start to the continuation of their relationships with their patients

Why SOAP Health Matters to Me, & Should to All of Us

Steven Charlap, MD, MBA, CEO


My older brother and me, circa 1960’s

Eight years ago, one of my older brothers, a practicing cardiologist, was diagnosed with two primary cancers a week apart. One year later he was gone. His cancer workup revealed he had a BRCA2 mutation, the gene mutation commonly associated with breast and ovarian cancer, but also associated with male breast, prostate, kidney, and pancreatic cancer, as well as melanoma. This should have come as no surprise given that my father’s two sisters, our aunts, and one of their daughters, his niece and our first-cousin, were all diagnosed with early breast cancer in their 30s, 40s, and 50s. In addition, our father was diagnosed with prostate cancer at age 79, alone not a major red flag. But it did surprise us because no physician had ever inquired about my brother’s and even till today, my now expansive (12 cases in all) family history of cancer. If a doctor had, and he or she understood the clinical significance of such early age cases of breast and other cancers on one side of the family, that doctor may have instituted increased surveillance, which could have found my brother’s cancers earlier when effective treatment may still have been possible.

Fortunately, I don’t have the mutation, not that any doctor has ever bothered to ask. However, it is ironic that my brother was diagnosed with hereditary cancer while I was the Chief Medical Officer of a primary prevention medical clinic in Florida and was widely touting the impact of lifestyle over genetics for living longer and healthier to tens of thousands of people through TV, radio and speaking presentations. My brother’s diagnosis gave me pause to reconsider my attitude toward genetic predispositions and a realization of the need to better understand the science. It also made me really ponder why doctors didn’t collect detailed family medical histories. After my brother passed, I closed my clinic and went to Stanford to gain that knowledge.

I then completed a National Science Foundation funded program that facilitated my interviewing 25 primary care physicians from Florida to New York to California. They described how hard pressed they are for time to collect detailed family histories and perform valid risk assessments. Basically, they shared that very few of them are collecting sufficient family history to fully assess early disease risk, and even among those trying to do so, the doctors admitted they are not doing it well. They collectively all know they need help if the situation is going to change and would be excited to embrace a solution that is clinically validated, integrated into their workflows, and easy for their patients to use.

With 12-45 million diagnostic errors made each year, the most common among them missing early cancers and heart diseases, which cost over 250,000 lost lives and nearly a trillion dollars, Soap Health’s mission is clear: spare people from the pain and suffering of passing from or losing someone to a preventable or earlier identifiable genetic or lifestyle driven adult disease such as cancers and heart diseases, drive down malpractice suits, and improve physician productivity by augmenting physicians’ capabilities to perform in depth risk assessments and improve early disease detection and diagnosis.

200 Years of Technology and
Health Care Experience

SOAP Leadership


Steven Charlap, MD, MBA

Chief Executive

Serial medical entrepreneur, mentor, and futurist. When he’s not playing with his grandchildren, he enjoys watching science fiction to see how others imagine the future.


Sinhwa Kang, PhD

Director of Digital Humans

Published expert in digital humans and how they relate to the healthcare setting at USC Institute for Creative Technologies. Loves yoga, swimming and hiking.


Badar Shaikh

Chief Technology

Serial digital health entrepreneur and C-Suite executive. Our master of technology loves meeting new people and making new friends.


Jamie Lust

Chief Operating

Seasoned executive and consultant with a focus on driving change. Enjoys the outdoors (when he’s not leading the charge) and spending time with his family..


David Ramoley

Chief Client

Extensive experience in healthcare IT specializing in strategies balancing people, processes, and technology. Loves golf, spending time on the lake, exercising, and watching his kids compete athletically.


Slone Tarnow

Director of Customer Success

Experienced healthcare implementation leader with a strong customer service focus. Loves spending time with her family and enjoying the outdoors.


Rodrigo Lima

Chief Engineer

Seasoned technology leader managing large diverse teams across borders. Loves reading., mostly non-fiction: philosophy, geopolitics and science, and multi-player video games


Ricardo Grunitzki, PhD

Chief AI

Professor and scientist with expertise in machine learning and conversational AI. Loves seeking new landscapes and destinations when fulfilling his passion of riding a motorcycle.

A mission-driven team with the experience you can trust and rely upon

Our Mission and Vision


Scientists estimate that nearly 15% of all medical encounters result in a diagnostic error. These diagnostic errors result every year in over 250,000 lost lives and nearly a trillion dollars in costs. The two most common errors are missed early cancers and heart diseases, the two most common causes of death.

Our mission is to save the lives of millions of people we will never meet by improving early disease risk detection and diagnosis.

Our vision is that conversational AI and machine learning applied to better data can drive massive improvements in physician workflows to help us realize our mission.

Help us realize our mission to save lives! Those lives may not only include your patients, but also other people near and dear to you.